Original colors of Juventus clothing were pink and black; in 1903 they changed the colors to black and white striped shirts, with white shorts, sometimes black shorts.
One of their team members -John Savage had a friend in England, who provided the team with new black and white striped shirts. Juventus players are still pleased with aggressive and powerful colors.
The main emblem of the club the Old Lady’s badge appeared in 1920 for the first time, since then it was slightly changed. Now the emblem of the team is a black-and-white oval shield, divided in five vertical stripes: two white stripes and three black stripes. “Juventus” stays on a white curved line, over golden curving lime, symbolizing honor. The white outline of the charging bull (a symbol of the Comune di Torino) with a crown over it, is on the black oval shield in the lower section of the emblem. The two Golden Stars for Sport Excellence crown the Juventus’ emblem.
The club has different nicknames, la Vecchia Signora- the Old Lady is the most popular. The “old” part of the nickname is a pun on Juventus which means “youth” in Latin. The other nickname is la Fidanzata d’Italia -the Girlfriend of Italy, due to great love and respect of Southern Italian immigrant workers who arrived in Turin to work for Fiat. Other nicknames are: i bianconeri -the Black-and-Whites and le zebre – the Zebras because of Juventus’ colors.
There is a great number of Juve songs, which fans sing when the club scores a goal.
The official song of the club is as following:
Come on juve, come on
this beautiful lady is black and white
go ahead juve, go ahead juve
only juve is great, go ahead juve
You’re the team of my heart
always 11 heroes on the field
you win the impossible and prevail
and we are behind you
You got another star on your chest
thousands of hands rising to the sky for you… together
the wave of a magic hour will unleash
Nights of cup winners
endless nights
great is the emotion you bestow
when you win for us
Let’s all go to the stadium to dream
waiting to shout goal… together
the wave of a magic hour will unleash.















